The mortgage market has changed and so has consumer expectations. The internet is the preferred channel for mortgage shoppers. Get the competitive advantage and meet the consumer online with speed and convienance at the decision point. Reduce costs and boost prodctivity. In this new market the successful originator will use modern technology to take out the cumbersome steps of obtaining an interest rate and closing a mortgage loan. The perfect addition for a true online mortgage loan origination lender with a servicing platform.
Consumer Direct e-Mortgage
Loan Origination System
Direct to Consumer Origination
- 24/7 Online Origination
- Unlimited Capacity
- Low Cost / Quality Applications e.
Direct to Portfolio Retention
- Direct Portfolio Retention
- Low Cost Contact & Closing for Portfolio
- No Cost Origination
Realtor Relationship / Origination
- Maximize Open House Originations
- Capture and Retain Potential Buyers
- Point-of-Sale Pre-Quals
Additional Origination Channel - Driving Revenues - Reducing Costs - Expanding Capacity
Lenders face increasing pressure to reduce costs without reducing overall origination capacity and grow revenue in new markets/channels.
In response to these pressures, a company must take a hard look at operations and overall cost structures.
To significantly improve revenue a lender must have a additional channel that fuses new strategy, operations and technology.
In addition to a Call Center and an Outside LO’s Purchase/Relationship strategy – tomorrows mortgage leader will employ a 24/7 Automated Online Origination System and a Direct to Processing Strategy. This will align the successful lender with the behavior of todays online mortgage consumer.
The internet is designed to give people what they want. It’s an engine of convenience. It makes human desires more easily attainable, basically achieved by two things: speed, and cognitive ease.
In other words, consumers don’t want to wait, and they don’t want to think — and the mortgage origination process should respond to that. Successful internet companies are masters at making things fast, removing outdated steps and not making people think.
In this new market the successful originator will use modern technology to take out the cumbersome steps of obtaining an interest rate, applying, and closing a mortgage loan.
Given the widespread growing use of the Internet to research mortgage products, it appears that most lenders have failed to take full advantage of this channel to turn these prospects into applicants – eliminating the disconnect and capturing the consumer at the decision point.
